pre-Sirena · Director of Operations
Rodati
A vehicle marketplace in Argentina. My first real operating role — where I learned what running things actually means.
Rodati was where I learned the difference between strategy on a whiteboard and strategy that survives contact with a customer. I ran operations — which in a small Argentine startup meant doing whatever needed doing.
The lessons here are foundational. They’re not the most cited, but they’re the ones every other lesson rests on.