lautaro@wilsf — bash — ~/portfolio

portfolio

Companies I've put money into. Small checks, mostly. The bar is simple: founders I'd want to keep working with for a decade, in markets I'd want to learn about anyway. Click any name for the why.

The vc/ branch is funds I'm an LP in or co-invest with. I keep that list short on purpose: only the ones I'd put on a founder's cap table without a second thought.

~/portfolio/
├── active/
│   ├── mercately   — AI-powered WhatsApp sales and CRM for LatAm e-commerce. Customers buy without leaving the chat.
│   ├── vera        — AI that listens to in-store conversations and tells retail brands why customers actually buy — or don't.
│   ├── ninjo       — AI sales team built for creators. Outbound, lead handling, and conversion as a service.
│   ├── volt        — WhatsApp Superpowers. Keyboard shortcuts, voice-note transcription, scheduling, workspaces — for people who run their world on WhatsApp.
│   ├── selenios    — Agentic AI that automates sourcing, outreach, scheduling, technical evaluations, and recruiter notes. End-to-end hiring as a workflow.
│   ├── samu        — Records and analyzes sales conversations across LatAm Spanish. Auto-fills CRM, scores calls, and surfaces what's actually working.
│   ├── kleva       — AI agents that collect debt across LatAm with 25% better recovery at 70% less cost. Compliant in six countries from day one.
│   ├── galo        — Smart CRM for retail B2B distributors in LatAm. Eats messy WhatsApp orders, builds a data layer on top, and triggers the actions that drive more sales.
│   ├── ato         — Voice-first AI companion device for seniors. No screen, no smartphone — just talk.
│   └── kapso       — WhatsApp for developers. The infrastructure layer that lets vibe-coders and autonomous agents ship on WhatsApp without re-implementing the API every time.
├── stealth/
│   ├── stealth-1   — (stealth mode — details when public)
│   ├── stealth-2   — (stealth mode — details when public)
│   └── stealth-3   — (stealth mode — details when public)
├── exited/
│   ├── lara        — AI HR Business Partner that talks to employees over WhatsApp, Slack, Teams. Handles feedback, onboarding, FAQs, surveys.
│   └── vici        — Early bet, exited.
└── vc/
    ├── latitud     — LatAm-to-US bridge fund. Pre-seed only — no later-stage conflict of interest. Operator-led, founder-friendly, behaves like an extra co-founder.
    ├── canary      — Brazil-rooted, LatAm-wide. Decisive, frontal, ideal complement to a builder-founder. Best launchpad I've seen for opening doors in BR.
    └── norte       — The Switzerland of LatAm VC. Follow-only, conflict-free, in every best round of the region. Functionally an index of who's tier-1, plus the best events in LatAm.

Investing is a side activity, not a job. If you're a LatAm founder building in AI, sales tooling, or vertical SaaS — reach out.

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doom.exe — id Software, 1993

click inside the canvas to enable keyboard + sound · arrows / WASD to move · ctrl to fire

mario-bross.exe — Nintendo, 1985

click canvas to enable keys · arrows = D-pad · Ctrl/⌃ = A (jump) · Alt/⌥ = B (run) · 1 = Start · 2 = Select · Tab = remap
🔇 audio? open at archive.org once, click their speaker icon to unmute, reload here.

carmen.exe — Brøderbund / Sega, 1996

click "Click to Begin" then canvas · arrows = D-pad · Ctrl/⌃ = A · Alt/⌥ = B · Space = C · 1 = Start · Tab = remap
🔇 audio? open at archive.org once, click their speaker icon to unmute, reload here.

pokemon.exe — Game Freak, 1996

click canvas to enable keys · arrows = D-pad · Ctrl/⌃ = A · Alt/⌥ = B · 1 = Start · 2 = Select · Tab = remap
🔇 audio? open at archive.org once, click their speaker icon to unmute, reload here.

zork.exe — Infocom, 1980

click canvas to type. text adventure — try look, n s e w, open mailbox, take leaflet, read leaflet. quit with quit.

paint.exe — untitled.png
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help.txt — bash — ~

$ what is this?

lauta.blog is a personal site by Lautaro Schiaffino — a serial founder. It collects what he's learned from building three companies (Rodati, Sirena, Darwin AI) and from living, plus a few side rooms (books, food, board games, portfolio).

$ how do I navigate?

Three ways:

  1. Tabs at the top of the terminal window (~ · sirena · darwin · rodati · whoami · portfolio · books · boardgames · food) click any to switch sections.
  2. Keyboard shortcuts — press ? to see all of them. g+s jumps to Sirena, D toggles dark mode, etc.
  3. Shell — click the + at the end of the tab bar to open an interactive shell. Try tree, ls darwin, cat sirena/lesson-1.md, open whoami, subscribe you@example.com, help.

$ what about the menu bar?

$ traffic lights work

The three dots in the title bar do something: red closes the window (icon appears on the desktop, click to reopen), yellow minimizes (pill at bottom of desktop, click to restore), green maximizes.

$ contact

Reach me on x.com, or subscribe at /newsletter.

$ shortcuts

Press ? any time, or .

shortcuts.txt — bash — ~
navigation
g hhome (~/)
g wwhoami
g ssirena
g ddarwin
g rrodati
g ffood
g nnewsletter
g ttags
g uuses
view
Dtoggle dark mode
+bigger text
smaller text
0reset text size
edit
aselect all
ycopy page url
window
nnew shell tab
mminimize
zzoom (max)
xclose window
obring to front
help
?toggle this help
escclose