lautaro@wilsf · bash · ~/darwin

2023–present · Co-founder, CEO

Darwin AI

AI sales agents for SMBs across Latin America. WhatsApp, Instagram, and phone, the channels small businesses actually use.

Raised
$7M
Countries
20+

Darwin is what I wanted to build after Sirena. Sirena helped sales teams write better. Darwin replaces the team with an AI agent that can sell at 3am in any of twenty countries.

Website: getdarwin.ai

This section is the live one, the lessons here are still warm, still being tested. Treat them accordingly.

Lessons

  1. Build AI from LatAm. Don't apologize for the region, use it.
  2. Be the Dumb CEO
  3. Most founders think they're tier 1. They're tier 2 at best.
  4. If you're over 30, manage your prefrontal cortex
  5. Build for a world where every customer gets their own software
  6. The only AI moats in LatAm are local data and regulation
  7. You're not competing against AI. You're competing against the person who uses it well.
  8. Let humans do human things
  9. Build like you're sailing. Never bet against AI.
  10. The Meta Sandwich: every market is a sando
  11. Veto anyone on your team who doesn't believe AI keeps getting better
  12. AI models are gravity fields. Your prompts are masses.
  13. Software is now non-deterministic. Be the human who's responsible.
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doom.exe, id Software, 1993

click inside the canvas to enable keyboard + sound · arrows / WASD to move · ctrl to fire

mario-bross.exe, Nintendo, 1985

click canvas to enable keys · arrows = D-pad · Ctrl/⌃ = A (jump) · Alt/⌥ = B (run) · 1 = Start · 2 = Select · Tab = remap
🔇 audio? open at archive.org once, click their speaker icon to unmute, reload here.

carmen.exe, Brøderbund / Sega, 1996

click "Click to Begin" then canvas · arrows = D-pad · Ctrl/⌃ = A · Alt/⌥ = B · Space = C · 1 = Start · Tab = remap
🔇 audio? open at archive.org once, click their speaker icon to unmute, reload here.

pokemon.exe, Game Freak, 1996

click canvas to enable keys · arrows = D-pad · Ctrl/⌃ = A · Alt/⌥ = B · 1 = Start · 2 = Select · Tab = remap
🔇 audio? open at archive.org once, click their speaker icon to unmute, reload here.

zork.exe, Infocom, 1980

click canvas to type. text adventure, try look, n s e w, open mailbox, take leaflet, read leaflet. quit with quit.

paint.exe, untitled.png
,
Trash
empty
Finder
~
help.txt, bash, ~

$ what is this?

lauta.blog is a personal site by Lautaro Schiaffino, a serial founder. It collects what he's learned from building three companies (Rodati, Sirena, Darwin AI) and from living, plus a few side rooms (books, food, board games, portfolio).

$ how do I navigate?

Three ways:

  1. Tabs at the top of the terminal window (~ · sirena · darwin · rodati · whoami · portfolio · books · boardgames · food) click any to switch sections.
  2. Keyboard shortcuts, press ?to see all of them. g+sjumps to Sirena, D toggles dark mode, etc.
  3. Shell, click the+ at the end of the tab bar to open an interactive shell. Try tree, ls darwin,cat sirena/lesson-1.md, open whoami,subscribe you@example.com, help.

$ what about the menu bar?

$ traffic lights work

The three dots in the title bar do something: red closes the window (icon appears on the desktop, click to reopen), yellow minimizes (pill at bottom of desktop, click to restore), green maximizes.

$ contact

Reach me on x.com, or subscribe at /newsletter.

$ shortcuts

Press ? any time, or.

shortcuts.txt, bash, ~
navigation
g hhome (~/)
g wwhoami
g ssirena
g ddarwin
g rrodati
g ccocinasinde
g bbin
g ffood
g nnewsletter
g ttags
g uuses
view
Dtoggle dark mode
+bigger text
−smaller text
0reset text size
edit
aselect all
ycopy page url
window
nnew shell tab
mminimize
zzoom (max)
xclose window
obring to front
help
?toggle this help
escclose