lautaro@wilsf — bash — ~/darwin

2023–present · Co-founder, CEO

Darwin AI

AI sales agents for SMBs across Latin America. WhatsApp, Instagram, and phone — the channels small businesses actually use.

Raised
$7M
Countries
20+

Darwin is what I wanted to build after Sirena. Sirena helped sales teams write better. Darwin replaces the team with an AI agent that can sell at 3am in any of twenty countries.

Website: getdarwin.ai

This section is the live one — the lessons here are still warm, still being tested. Treat them accordingly.

Lessons

  1. Build AI from LatAm. Don't apologize for the region — use it.
  2. Be the Dumb CEO
  3. Most founders think they're tier 1. They're tier 2 at best.
  4. If you're over 30, manage your prefrontal cortex
  5. Build for a world where every customer gets their own software
  6. The only AI moats in LatAm are local data and regulation
  7. You're not competing against AI. You're competing against the person who uses it well.
  8. Let humans do human things
  9. Build like you're sailing. Never bet against AI.
  10. Position yourself in the middle of the meta sandwich
  11. Veto anyone on your team who doesn't believe AI keeps getting better
  12. AI models are gravity fields. Your prompts are masses.
  13. Software is now non-deterministic. Be the human who's responsible.
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click inside · arrows / WASD to move · ctrl to fire · esc to quit

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$ what is this?

whatilearnedsofar.blog is a personal site by Lautaro Schiaffino — a serial founder. It collects what he's learned from building three companies (Rodati, Sirena, Darwin AI) and from living, plus a few side rooms (books, food, board games, portfolio).

$ how do I navigate?

Three ways:

  1. Tabs at the top of the terminal window (~ · sirena · darwin · rodati · whoami · portfolio · books · boardgames · food) click any to switch sections.
  2. Keyboard shortcuts — press ? to see all of them. g+s jumps to Sirena, D toggles dark mode, etc.
  3. Shell — click the + at the end of the tab bar to open an interactive shell. Try tree, ls darwin, cat sirena/lesson-1.md, open whoami, subscribe you@example.com, help.

$ what about the menu bar?

$ traffic lights work

The three dots in the title bar do something: red closes the window (icon appears on the desktop, click to reopen), yellow minimizes (pill at bottom of desktop, click to restore), green maximizes.

$ contact

Reach me on x.com, subscribe at /newsletter, or read more about how this site was made at /colophon.

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