When is the perfect time to start your company?

There’s never a perfect time for anything. Not for starting a company, not for raising capital, not for the first hire, not for moving to the city where your customers are.

Most founders wait for the conditions to align — enough savings, the ideal co-founder, a mature market, the right visa — and realize too late that those conditions never quite line up. The ones that do line up change, and a new excuse appears.

the philosophy

• Start now. Not tomorrow. Today. Even if it’s just a conversation with one possible customer.
• Most of your plans will fail. Not opinion, statistics. But the minority that works is enough to make the total effort worth it.
• You iterate by executing. You won’t learn what you need to learn until you’re in the mud. Reading books and watching pitches doesn’t replace that.
• Accept that only a small fraction of the original plan will survive. The original plan is to start with — not to finish with.

the cliché that’s still true

The best time to start was yesterday. The second-best time is now. Any later day is worse than now, because you’re losing one more day of learning.

Taking action matters more than waiting for perfect circumstances. Circumstances become perfect once you’ve already started.

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