~/portfolio /active /mercately
Mercately
CRM e vendas por WhatsApp com IA para o e-commerce da LatAm. Os clientes compram sem sair do chat.
O WhatsApp é onde o comércio realmente acontece na LatAm. A Mercately apostou nisso cedo e construiu os trilhos (CRM, pagamentos, estoque, agentes de IA), tudo dentro da conversa do WhatsApp. Eles são lucrativos, estão crescendo e provaram a unit economics antes de captar.
Por que apostei nela
O mercado do cervo, escolhido de propósito. A Mercately vende para lojistas de médio porte, o animal que te dá opcionalidade. Eles podem descer depois para o self-serve de pequenos comércios, ou subir para integrações enterprise. Hoje, o cervo está pagando.
Canal nativo da LatAm. Isto não é um playbook americano portado para o espanhol. Comércio por WhatsApp tem uma física diferente do checkout por e-mail/web, e o time construiu para a realidade local desde o primeiro dia: integrações com Stripe e HubSpot, a MIA (a agente de IA), compliance multipaís. O playbook de São Paulo não chega inteiro a Boise.
Lucratividade antes da rodada. A empresa bateu US$ 1,5M+ de ARR antes de captar a seed de US$ 2,6M. Eles não queimaram capital procurando product-market fit. Venderam primeiro e captaram depois.
A aposta
O comércio conversacional é uma mudança geracional na LatAm. A plataforma que for dona dos trilhos entre WhatsApp + pagamentos + IA para lojistas de médio porte vai ser um resultado de verdade. A Mercately chegou primeiro, com disciplina.
$ founders
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