~/portfolio / active / mercately
Mercately
CRM e vendas via WhatsApp com IA para e-commerce na América Latina. O cliente compra sem sair da conversa.
O WhatsApp é onde o comércio realmente acontece na América Latina. A Mercately apostou nisso cedo e construiu os trilhos (CRM, pagamentos, estoque, agentes de IA) tudo dentro da própria conversa do WhatsApp. Eles são lucrativos, estão crescendo e provaram a economia unitária antes de captar.
Por que apostei nisso
O mercado do cervo, escolhido de propósito. A Mercately vende para comerciantes de médio porte (mid-SMB), exatamente o animal que te dá opcionalidade. Eles podem descer depois para o autoatendimento de pequenos comércios, ou subir para integrações enterprise. Agora, o cervo está pagando.
Canal nativo da América Latina. Isso não é um playbook americano traduzido para o espanhol. O comércio via WhatsApp tem uma física diferente do checkout por e-mail ou web, e o time construiu para a realidade local desde o primeiro dia: integrações com Stripe e HubSpot, MIA, o agente de IA, conformidade multi-país. O playbook de São Paulo não roda limpo em Boise.
Lucratividade antes da rodada. A empresa bateu mais de US$ 1,5M em ARR antes de captar o seed de US$ 2,6M. Essa é uma disciplina de fundador que respeito. Eles não queimaram capital procurando product-market fit: venderam primeiro, captaram depois.
A aposta
O comércio conversacional é uma mudança geracional na América Latina. A plataforma que dominar os trilhos entre WhatsApp, pagamentos e IA para comerciantes de médio porte vai ser um resultado real. A Mercately chegou lá primeiro, com disciplina.
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