~/portfolio / active / mercately
Mercately
CRM y ventas por WhatsApp con IA para e-commerce en LatAm. Los clientes compran sin salir del chat.
WhatsApp es donde realmente ocurre el comercio en LatAm. Mercately apostó por eso temprano y construyó los rieles (CRM, pagos, inventario, agentes de IA) todo dentro del hilo de WhatsApp. Son rentables, están creciendo y demostraron la economía unitaria antes de levantar capital.
Por qué invertí
El mercado del ciervo, elegido a propósito. Mercately le vende a comerciantes medianos y pequeños, exactamente el animal que te da opcionalidad. Después pueden bajar hacia el autoservicio de los negocios de barrio, o subir hacia integraciones enterprise. Ahora mismo, el ciervo está pagando.
Canal nativo de LatAm. Esto no es un playbook de Estados Unidos traducido al español. El comercio por WhatsApp tiene una física distinta a la del checkout por email o web, y el equipo construyó para la realidad local desde el día uno: integraciones con Stripe y HubSpot, MIA el agente de IA, cumplimiento multipaís. El playbook de São Paulo no se traslada limpio a Boise.
Rentabilidad antes de la ronda. La empresa llegó a más de $1.5M de ARR antes de levantar la ronda semilla de $2.6M. Esa es una disciplina de fundador que respeto. No quemaron capital buscando el product-market fit: primero vendieron, después levantaron.
La apuesta
El comercio conversacional es un cambio generacional en LatAm. La plataforma que se quede con los rieles entre WhatsApp, pagos e IA para comerciantes del segmento medio va a ser un resultado real. Mercately llegó primero, y con disciplina.
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