~/portfolio /active /mercately
Mercately
CRM y ventas con IA en WhatsApp para el e-commerce de LatAm. Los clientes compran sin salir del chat.
WhatsApp es donde el comercio realmente ocurre en LatAm. Mercately apostó por eso desde temprano y construyó los rieles (CRM, pagos, inventario, agentes de IA) todo dentro del hilo de WhatsApp. Son rentables, crecen y demostraron la economía unitaria antes de levantar capital.
Why I backed it
El mercado del venado, elegido a propósito. Mercately le vende a comerciantes de pyme mediana, el animal que te da opcionalidad. Más adelante pueden bajar al autoservicio para negocios chicos, o subir a integraciones enterprise. Por ahora, el venado paga.
Canal nativo de LatAm. Esto no es un playbook de EE.UU. portado al español. El comercio por WhatsApp tiene una física distinta a la del checkout por email o web, y el equipo construyó para la realidad local desde el primer día: integraciones con Stripe y HubSpot, MIA el agente de IA, cumplimiento multipaís. El playbook de São Paulo no se exporta limpio a Boise.
Rentabilidad antes de la ronda. La empresa superó $1.5M+ de ARR antes de levantar la semilla de $2.6M. No quemaron capital buscando product-market fit. Primero vendieron y después levantaron.
The bet
El comercio conversacional es un cambio generacional en LatAm. La plataforma que sea dueña de los rieles entre WhatsApp + pagos + IA para comerciantes del mercado medio va a ser un resultado real. Mercately llegó primero, con disciplina.
$ founders
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