~/portfolio /exited /lara
Lara AI
HRBP com IA que conversa com os funcionários por WhatsApp, Slack e Teams. Cuida de feedback, onboarding, perguntas frequentes e pesquisas.
Lara é a versão em IA do HRBP que toda empresa de médio porte diz precisar, mas não consegue pagar. Ela vive onde os funcionários já conversam (WhatsApp, Slack, Teams) e cuida de onboarding, pesquisas, coleta de feedback e da cauda longa de dúvidas do tipo “vale a pena incomodar o RH com isso?”. Adquirida pela Visma (Noruega) em abril de 2025.
Por que apostei nela
Canal certo, comprador certo. O mesmo instinto que funcionou na Sirena: encontrar as pessoas no WhatsApp, não em um portal que ninguém abre. A Lara entendeu que ferramentas de experiência do funcionário fracassam porque os funcionários não vão até elas, então foram até onde os funcionários já estavam.
Fundadores que já tinham sido operadores. Eles construíram e venderam dentro de times de RH antes de fundar a empresa. Sabiam o que os líderes de RH ignoram e o que eles realmente pagam.
A saída estratégica faz sentido. A Visma tem 4,5M de usuários em tecnologia de RH na América Latina. A Lara se conecta a essa distribuição da noite para o dia, em vez de queimar anos montando um time de vendas. Os fundadores escolheram o comprador certo, não a oferta mais alta.
A saída
Adquirida pela Visma em abril de 2025 (termos não divulgados). Um desfecho estratégico limpo: a Visma precisava de uma camada de IA para RH no portfólio latino-americano; a Lara precisava de distribuição enterprise. O tipo de aquisição em que os dois lados ganham, o que é mais raro do que as manchetes sugerem.
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