~/portfolio / exited / lara
Lara AI
HR Business Partner de IA que conversa com funcionários pelo WhatsApp, Slack e Teams. Cuida de feedback, onboarding, FAQs e pesquisas.
Lara é a versão em IA daquele HRBP que toda empresa de médio porte diz que precisa, mas não pode pagar. Ela vive onde os funcionários já conversam (WhatsApp, Slack, Teams) e cuida de onboarding, pesquisas, coleta de feedback e daquela longa lista de “vale a pena incomodar o RH com essa pergunta”. Adquirida pela Visma (Noruega) em abril de 2025.
Por que investi
Canal certo, comprador certo. O mesmo instinto que funcionou na Sirena: encontrar as pessoas no WhatsApp, não em um portal que ninguém abre. A Lara entendeu que ferramentas de experiência do funcionário fracassam porque os funcionários não vão até elas, então elas foram até onde os funcionários já estavam.
Fundadores que já tinham sido operadores. Eles já haviam construído e vendido dentro de equipes de RH antes de fundar a empresa. Sabiam o que os líderes de RH ignoram e o que realmente pagam para resolver.
A saída estratégica fazia sentido. A Visma tem 4,5 milhões de usuários em HR tech na América Latina. A Lara se conecta a essa distribuição da noite para o dia, em vez de passar anos construindo uma equipe de vendas. Os fundadores escolheram o comprador certo, não apenas o que pagava mais.
A saída
Adquirida pela Visma em abril de 2025 (termos não divulgados). Um desfecho estratégico limpo: a Visma precisava de uma camada de IA para RH no portfólio latino-americano; a Lara precisava de distribuição enterprise. O tipo de aquisição em que os dois lados saem ganhando, o que é mais raro do que as manchetes sugerem.
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