~/portfolio / exited / lara
Lara AI
HRBP con IA que habla con los empleados por WhatsApp, Slack y Teams. Se encarga de feedback, onboarding, preguntas frecuentes y encuestas.
Lara es la versión con IA del HRBP que toda empresa mid-market dice necesitar pero no puede pagar. Vive donde los empleados ya chatean (WhatsApp, Slack, Teams) y se encarga del onboarding, las encuestas, la recolección de feedback y esa larga cola de consultas del tipo “¿vale la pena molestar a RRHH con esto?”. Adquirida por Visma (Noruega) en abril de 2025.
Por qué la apoyé
El canal correcto, el comprador correcto. El mismo instinto que funcionó en Sirena: encontrarte con la gente en WhatsApp, no en un portal que nadie abre. Lara entendió que las herramientas de experiencia del empleado fracasan porque los empleados no van a buscarlas, así que fueron a donde los empleados ya estaban.
Fundadores que habían sido operadores. Habían construido y vendido dentro de equipos de RRHH antes de fundar la empresa. Sabían qué ignoran los líderes de RRHH y qué es lo que realmente pagan.
La salida estratégica tiene sentido. Visma tiene 4.5 millones de usuarios en HR tech en Latinoamérica. Lara se conecta a esa distribución de la noche a la mañana en lugar de quemar años armando un equipo de ventas. Los fundadores eligieron al comprador correcto, no solo al que pagaba más.
La salida
Adquirida por Visma en abril de 2025 (términos no revelados). Un desenlace estratégico limpio: Visma necesitaba una capa de RRHH con IA para su portafolio en Latinoamérica; Lara necesitaba distribución enterprise. El tipo de adquisición donde ambas partes ganan, algo más raro de lo que sugieren los titulares.
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