~/portfolio /exited /lara
Lara AI
HRBP con IA que habla con los empleados por WhatsApp, Slack y Teams. Se encarga de feedback, onboarding, preguntas frecuentes y encuestas.
Lara es la versión con IA del HRBP que toda empresa mediana dice necesitar pero no puede pagar. Vive donde los empleados ya conversan (WhatsApp, Slack, Teams) y se encarga del onboarding, las encuestas, la recolección de feedback y la larga cola de consultas del tipo “¿vale la pena molestar a RR. HH. con esta pregunta?”. Adquirida por Visma (Noruega) en abril de 2025.
Por qué invertí
Canal correcto, comprador correcto. El mismo instinto que funcionó en Sirena: encontrar a las personas en WhatsApp, no en un portal que nadie abre. Lara entendió que las herramientas de experiencia del empleado fracasan porque los empleados no van a ellas, así que fueron adonde los empleados ya estaban.
Fundadores que habían sido operadores. Habían construido y vendido desde dentro de equipos de RR. HH. antes de fundar la empresa. Sabían qué ignoran los líderes de RR. HH. y por qué sí pagan de verdad.
Una salida estratégica que tiene sentido. Visma tiene 4,5 millones de usuarios en el HR tech de LatAm. Lara se conecta a esa distribución de un día para otro, en lugar de quemar años armando un equipo de ventas. Los fundadores eligieron al comprador correcto por encima de la oferta más alta.
La salida
Adquirida por Visma en abril de 2025 (términos no divulgados). Un resultado estratégico limpio: Visma necesitaba una capa de IA para RR. HH. en su portafolio de LatAm; Lara necesitaba distribución enterprise. El tipo de adquisición donde ganan ambas partes, algo más raro de lo que sugieren los titulares.
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